Writing to Optimize Search Engines (SEO)


If your web site content is well written and well organized, your web site’s visitors will not only have a good first impression, they will also spend more time on your site.  The more time viewers spend on a web site, the better that site will perform in search engine rankings.  This is an observation made from experience, and from consideration of what search engine optimization (or SEO) software values in its guidance.

How search engines rank web sites is not completely clear because the search engines don’t publish their methods. Clues can be found in looking at what SEO software providers prioritize.  One of the top recommendations in SEO software is for publishing a minimum of 300 words per page.  Although this number may actually be somewhat arbitrary, someone reading 300+ words is bound to be spending more time on that web page than on a page with fewer words.

Of course, if the writing is uninteresting or poorly organized, the page viewer won’t spend much time on the page, and thus the page ranking will probably not improve.

A web site may also benefit in its SEO from repeat visitors.  Encouraging repeat visits is not something that SEO software can help with, but it does seem to have some effect with SEO rankings.  Whether or not having repeat visitors plays an important role in SEO, it is clearly beneficial to have people re-engaging with your content.

A good way to encourage repeat visits is to keep creating and posting new and worthwhile content so people will have more reason to come back.  Also an email newsletter with links to the web site provides the prompting when new content is added. If people click through to the site, the fresh content will hopefully hold their interest.  Of course, to do this it helps to have people sign up for the newsletter when they visit, and to give them good reasons why they should sign up.

Perhaps your web site could use some attention to its content, to help with SEO and to better engage your site visitors. If you could use some help with the writing and organization of your web site, please call or email.

By the way, this blog posting has 388 words in it.  I hope you’ve enjoyed every word of it!

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